Cluetrain Manifesto October 1, 2008

• Business people should not deny the advances the internet and intranets have brought, but instead they should embrace them. 

• The internet has the ability to make companies and employees grow. 

• Communication is a powerful tool and in today’s world the internet is an important source. 

• At the heart of all organizations, there are people just like you and me. 

Chapter 9: The Tactics of Public Relations September 21, 2008

• Messages and channels can be tactics. Although messages and channels are sometimes closely tied together, they are two different things. 

• Successful tactics target one public at a time. 

• Communication takes place when the tactic is carried out. 

• When a tactic is performed, there are six key factors to remember: delegation, deadlines, quality control, communication within the team, communication with clients or supervisors, and constant evaluation.