This evening when I was watching TV, I came across a special on celebrities and particular mishaps that have impacted their careers. Additionally, the show talked about what the particular celebrity did to try and fix his or her image. Some of the stories on the special were Rob Lowe and his sex scandel, Naomi Campbell and her violent actions, and Mike Tyson and the boxing match when he bit Evander Holyfield’s ear. Shows such as these are successful because a lot of people find celebrity gossip to be entertaining. What people may not have realized is how important the celebrity’s plan of action after the crisis is. The crisis communication plan a celebrity and his or her publicist decide on ultimately directs the celebrity’s future career and reputation.
Although I found this TV show very amusing, as it is right up my alley having to do with PR and celebrities, it did have a negative aspect for the celebrities being featured. For those audience members who were not aware of what these celebrities did, it brought it to their attention. For aware audience members, it reminded them of the scandal. This show proves how difficult it is for celebrities to escape their mistakes. Although there are many successful strategies for celebrities to follow, the scandal will always exist and be viewable through media.
