After reading Guest Post- Twitter- To Converse or to Broadcast-THAT is the Question, one theme stood out to me. I learned how important it is not to “blurt” your organization or product on microblogging sites, such as Twitter. This is not positive PR for you or your company and people in the microblogging community will soon stop paying attention to your posts or even put your account in their trash bin. Others will respect you if you actually join the conversation and add value to people who share your same interests.